Having recently introduced one brand across all sectors, KPMG needed to translate their brand into a visual expression, and further embed the brand into the organisation.

ASHA’s Nimbus Photographic Programme is being used to build a community of brand ambassadors across the world, together with a consistent photographic expression of the brand.

The first programme has been conducted in London with the further ones planned for this year.

To start the course ASHA held a workshop with the KPMG brand strategy team to identify how best to apply the brand attributes to photography, and to create a call sheet or photographic brief for each of the twelve sectors within KPMG.

Then, in a total of four days, the course introduced 12 delegates from across the world to the art of composition, the good use of lighting, how to capture magic, how to photograph people, landscapes and objects and how to use metaphors to communicate the brand. Out of a total of 7,886 photographs 904 have been selected for inclusion in an image library for use across the 12 sectors.

These are some of the words the delegates used to describe the course:
Professional, fun, inspiring, passionate, creative, helpful, intense, brilliant and enlightening.