What we believe
Effective branding gives organisations a leading commercial edge – setting the stage for raising awareness, driving sales, increasing market share and developing new products. Branding is more than a name, logo and corporate identity. These elements play an important role in identifying an organisation but in isolation do little to claim territory within the competitive market.

Good branding identifies what’s special about an organisation and creates a ‘story’ to engage and inspire audiences. Positioning, a generative idea and creative strategy lie at the heart of this story and all three, as part of the brand strategy, direct every component and expression of the brand.
News & views
Designers entering politics?
Read the voxpop on the Opinion
pages of Design Week
- April 2010
Greatest logos in use today
Michael Evamy selects ASHA work
for book showcasing the best in contemporary logo design
- 2007
What do you look for in a photographer?
Professional Photographer talks to an ASHA Partner about commissioning
- October 2010
The ASHA Supper Club
Our clients
About what
we do...
Find out how we work and what we do