The IOCC (International Operations Centre for Children) is a children’s rescue organisation dedicated to protecting children enslaved by human trafficking. Working as the only organisation to pull together the intelligence community across the world, the IOCC depends on relationships with law enforcement agencies and the cooperation of governments. ASHA created an identity which would resonate with the organisation’s targeted partners. The use of devices normally associated with the security and investigation business give the identity a "secret organisation" feel and convey the kind of authority exuded by governmental internal security forces.

Having been successful in building credibility with governments and law enforcement agencies, the IOCC can focus on the after care of victims – including organising care, education and counselling.