Cheltenham MP, Martin Horwood was one of the few Liberal Democrat MPs to be returned with an increased majority in the last election. In 2009 ASHA worked with him to create a brand that he could use for his campaigning activites, as opposed to his political campaigning.

The emphasis is on the work Martin does as a local MP and the work produced included business cards and stationery for Martin and his team, leaflets to help constituents get the best service from and access to their MP and a website highlighting current campaigns.