Bupa Brand strategy and new product development. ASHA worked with BUPA to help position the innovations division and raise their awareness within the BUPA organisation. ASHA’s strategy included a direction for new product development showing the innovations team how to maximise their potential for innovation and increase their chances of getting new products to market by winning hearts and minds. This paved the way for realising and launching new product ideas. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares – Thought piece   Innovations Brand Strategy   Bupa Nimbus    Bupa Back-up Childcare   Bupa Recover

Bupa Back-up Childcare This service was designed to provide emergency childcare for working parents and was the first product to come out of BUPA's new 'Growing with Children' initiative – a theme developed by ASHA. BUPA used ASHA’S Nimbus Photographic Programme to demonstrate their commitment to children. During the Nimbus programme, 30 under ten year olds were trained to take professional photographs, resulting in a collection of over 150 unique and royalty free images that BUPA could use in their marketing and communication material. ASHA used the images in the design of the promotional material for BUPA Back-Up Childcare and a photographic exhibition was held at BUPA house to celebrate the children’s work.