In Spring 2005 ASHA launched the new Brand Identity for Everyclick.com a new search engine that donates 50% of its revenue to charity. Browsers can raise valuable funds for their chosen charity without any cost to themselves or the charity they support. Amongst other things ASHA developed the Website design and advertising including the strapline ‘Give your mouse a heart’. Viral marketing also created by ASHA brought the Big mouse with a heart to life – The movies featured the mouse engaged in random acts of kindness. Other marketing support included promotional materials, pens even stickers for your mouse.