Although still hugely popular after more than 50 years,
the Duke of Edinburgh's Award needed a more modern look. ArthurSteenHorneAdamson were briefed to breathe life back into the programme. We took a ground-up approach to make it more appealing
and relevant to young people and to reflect the breadth and excitement
of the programme.
Accepting that the award is universally known as the "D of E", we created
a strong, iconic logo that looks modern but stays true it's royal heritage.
For occasions when the abbreviation is not appropriate we created a logotype incorporating the full name.
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What we did:
Naming
Brand Architecture
Brand Strategy
Tone of Voice
Corporate Identity
Photography
Literature Design
Website Design
Merchandising |
