Global Angels is a fundraising organisation aiming to feed 1 million children currently in poverty. The charity creates and organises high profile celebrity events to raise funds for channelling into existing grass roots projects. With a Corporate Identity unsuitable for much of their activity, Global Angels employed ASHA to create a promotional brand campaign.

With no media budget, ASHA created the ‘Step Up’ campaign using the ‘impression of an angel’ as a memorable back-drop, and a wooden soap box. The campaign kicked-off with a celebrity photo-shoot where Marksteen Adamson photographed celebrities stepping up on the box. The photographs were signed and auctioned to raise further funds for the Global Angels cause. The shoot received widespread publicity, appearing in both trade press and mainstream media, and was used as the basis of a promotional film.

Rolled out nationally, the campaign was used as the basis for creating a brand identity, incorporating the design of website, marketing collateral, internal templates and promotional items.