Mackays ArthurSteenHorneAdamson were appointed lead brand and advertising agency for Mackays in spring 2005. As part of an ongoing branding programme a bold new look has been developed adding confidence and style. The photographic approach and the use of complementary colours in the advertising have helped to make the clothing heroic and ensure Mackays national campaigns stand out in an extremely competitive environment. This approach has proved a huge success, increasing awareness and achieving a record number of enquiries and an upward growth in sales figures. What we did: Advertising       Spring Summer 2005   Autumn Winter 2005

Autumn Winter 2005 Following the huge success of the Mackays Spring & Summer campaign, the Autumn & Winter campaign is launched in national weeklies and Sunday supplements with photography by Marksteen Adamson. The advertising continues to build stronger brand awareness and bring financial success.