The British Film Institute lays out its vision for the future in a ‘consultation document’ created by ASHA. The A3 publication, produced in collaboration with the BFI, was produced to gather feedback from major players in the UK film industry. The visual theme of the document leverages the BFI’s extensive source of film material, using super size film images to deliver a rich, impactful message. In order to gain the feedback, a ‘cut out, question and answer section’ was introduced at the back. The results will help form the backbone of a BFI long-term strategic plan, expected to roll out in Spring 2005.

BFI strategic manager, Ann Griffiths, says “The BFI was previously the only national body for film and TV. With the establishment of the UK Film Council, there’s a whole chunk of work we don’t do now. We needed to work out how we related to them”. This document is the first step in helping the bfi to achieve this goal.

The work follows ASHA’s identity for the capital’s regional screen agency, Film London.