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ArthurSteenHorneAdamson
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Suite 404 Eagle Tower, Montpellier Drive, Cheltenham, Gloucestershire GL50 1TA
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| Having undergone a review of its brand, Lloyds of London commisioned ASHA's Nimbus Photographic Programme in May 2005 to help introduce employees throughout the organisation to the Lloyds brand values. The Nimbus programme was used to train a desingated group of delegates, selected from the wider organisation of Lloyds, to creatively express the Lloyds brand values through the creation of high quality photographic images. The photography needed to capture and express a number of aspects of Lloyds and reflect its uniqueness in its sector. The resulting license-free image bank has provided new and exciting on-brand photography for a wide range of marketing materials. In fact, framed super-sized prints can now be found hanging throughout the Lloyds building. |
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What we did:
Photography |
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NIMBUS EXHIBITION AT THE LLOYDS BUILDING |
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