‘Joined up Design for Schools’ is a scheme run by The Sorrell Foundation to improve design in schools across the UK. Launched in 2001, it aims to join up UK designers with schools across the country to demonstrate how design and creativity can improve the quality of life and learning in schools.
ASHA were asked to work with the Hugh Myddelton Primary School in the East of London. The starting point for the identity was Sir Hugh Myddelton, who was responsible for bringing fresh water into the heart of London. The logotype takes its initiative from the chemical symbol for water, H20, and the address is positioned in such a way beneath the logo, that it appears like a reflection in water.
To add depth to the identity, illustrations of animals and insects that gather and live around fresh water were created; the creatures represent the school class years and are used in a variety of applications around the school including signage. Branded bottled tap water carries the message to the children about how vital water is to all forms of life.
“The project has inspired our kids as well as all the teachers. Our new identity has given us an exciting new lease of life and a great story that we can tell.”
Hannah Johns, Lead Teacher
“I think more schools should get involved in this project. It got us all buzzing with ideas.
It inspires creativity because the children feel there’s a real purpose to their work.”
Pam Gormally, Head Teacher