St Kea Rather than just preach to the converted, this church in Cornwall was determined to appeal to a new sector of the community. The Reverend Adrian Hallett, Vicar of St Kea, Cornwall, approached ASHA with his wish for a new logo, ‘I want to take back what is ours; to be a church with a purpose and relevance in our community – I want to be heard again’. ASHA convinced the vicar that it would take a lot more than a new logo to make the church truly relevant – and so emerged a more comprehensive campaign to close the gap between the Church and the secular world. This meant not just sprucing up the letterhead, but also confronting a number of nagging stereotypes, which, whether the Church likes it or not, define it in the secular world. Using the Church’s perceived lack of humour and the World’s alter ego, blasphemy, ASHA created a hard hitting direction by claiming original authorship over profanities or over-used expressions. “I am truly excited about our new identity. Not only is it dynamic, relevant and receiving the attention it deserves, but it is also a strategy that works verbally as well as visually in all areas of our communication inside and outside the church community.” Adrian Hallett, Vicar of St Kea READ MORE What we did: Brand Strategy - Positioning Corporate Identity Stationery Literature Website Merchandising Advertising

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