Bupa Brand strategy and new product development. ASHA worked with BUPA to help position the innovations division and raise their awareness within the BUPA organisation. ASHA’s strategy included a direction for new product development showing the innovations team how to maximise their potential for innovation and increase their chances of getting new products to market by winning hearts and minds. This paved the way for realising and launching new product ideas. What we did: Course management - Course content & format - Venues - Props - Training sessions - Image selection Image library - Build Promotion - Exhibition - Published book       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover

BUPA Nimbus BUPA used ASHA's Nimbus photography programme to launch a new initiative - 'Growing with children'. This project heralded BUPA's commitment to the future of our next generation. BUPA selected St. Joseph's Roman Catholic School in Holborn, London for this exciting project that taught 30 under tens how to take great photographs. Using the resulting shots, BUPA were able to put together a unique library of images. These images were used in the marketing material for BUPA’s back up childcare offer, which was subsequently acquired by The Family Care Company. An exhibition of the photographs was held as a promotional tool to launch ’Growing with children' and to provide public acknowledgement of BUPA's commitment to understanding and providing children and their parents with relevant products and services, now and in the future.

	BUPA Nimbus exhibition