Bupa Brand strategy and new product development. ASHA worked with BUPA to help position the innovations division and raise their awareness within the BUPA organisation. ASHA’s strategy included a direction for new product development showing the innovations team how to maximise their potential for innovation and increase their chances of getting new products to market by winning hearts and minds. This paved the way for realising and launching new product ideas. What we did: Brand Positioning Brand Architecture Naming Product Invention Strategy Design and Creative Product launch Nimbus Internal communications Website Design Brand Identity       Who cares - Strategy thought piece   Innovations Brand Strategy   BUPA Nimbus    Bupa Back-Up Childcare   BUPA Recover

Innovations Brand Strategy ASHA’s brand strategy was developed to help position and promote the innovations department within the overall BUPA organisation. Articulating the need for the department to be defined by what they do (i.e. service and product offers), rather than by who they are, ASHA created a future direction for product development and paved the way for realising product ideas like BUPA Back-up Childcare and BUPA Recover. The creative solution was designed to allow a ‘space’ in which those products can live, to give a coherent look and feel that is distinctive to the innovations division but sits comfortably within the overall BUPA identity system.