Based in London, Drugstore brokers the best creative talent available at home and abroad and creates the best team for specific project needs. ASHA provided the creative strategy and design solutions for the new venture. The identity takes its inspiration from the ‘American Drugstore’ of the 1900’s. The creative idea used the fact that the drugstores offered a wide range of items, from cigarettes and toiletries to sweets and household goods as well as medicinal products.